Human Capital Magazine - Creating blue oceans in people practices

Sep 16, 2010

Human Captial Magazine, the leading HR practice focused magazine in its latest edition had carried a feature story titled 'Creating blue oceans in people practices' where Arun Rao, VP, HR of AppLabs shared his veiws on the concept of 'Blue Ocean Strategy'. In the article, Arun explained in detail how AppLabs can be credited with having defined the independent testing market.  Way back in 2001 when software development was a red ocean AppLabs took the road less taken by focusing  energies on the software testing-only domain which was a blue ocean.

Please download the PDF to read the complete article.