Webinar: Testing for Customer Experience

Investments in IT systems are primarily oriented towards reducing the 'go to market' time or costs. In some cases, companies do quantify an expected increase in revenues along with reduction in costs and turnaround time. This takes place as part of their analysis of weighing options while allocating budgets for improving their IT infrastructure. It translates to either purchase of additional hardware or software from independent service vendors or augmenting in-house development capacities.

Very rarely does this exercise of strengthening IT capabilities undertaken by the company is analyzed and tested from the perspective of improved buying experience for customers.  A retailer may invest in an upgrade of an existing warehouse management system that improves inventory management.  A passenger airline may migrate to a new data-warehousing application that could help in improved business intelligence and profiling of its passengers.  But how do these investments improve the buying experience for the retailers' day to day consumer or the travel experience for the passenger? Have these systems resulted in better experience for the customer? Most importantly, has the 'customer experience' improved after the implementation or upgrade of a new system and was the product tested for customer experience?

In this live webinar, Dhasaradhy Jagannathan, Technical Services Manager at AppLabs will discuss an approach to measure investments in testing from the customer experience perspective. The webinar also focuses on evolving a methodology for testing from the customer experience.

This webinar is aimed at the following roles within organizations:

• CIO/CTO/IT Directors  
• Heads of Testing/Test Managers
• Risk Management Professionals
• Test Environment Managers/Test Architects
• Testing Professionals